Three decades inside the story

Journalist · Educator · Author · Mentor · Media Consultant

Portrait of journalist and educator A Ravi Shankar

EDUCATION · TRAINING · CONSULTING | ONLINE · IN PERSON

Journalism educator, author and media & communication consultant.

Discover how we can work together

The premise

Ravi’s work is not confined to one role. Across newsrooms, classrooms, individual mentoring and institutional assignments, he helps people understand complex subjects, exercise better judgement and communicate with purpose.

Ravi discussing a story with a television presenter inside a news studio
Archive frame01 / 03

For stories

Bring editorial judgement, lived detail and a clear human angle to work that must be understood and trusted.

  • Journalism
  • Authorship
  • Editorial direction
  • NGO impact stories
  • Media assignments

Editorial judgement in the AI age

When everyone can generate words, judgement becomes the difference.

AI can produce polished copy in seconds. It cannot decide which detail matters, whose voice is missing, whether a claim deserves trust or where an ethical line should be drawn.

Ravi begins with what happened and who it affects. He asks the uncomfortable question, checks and cross-checks, finds the angle and removes anything that does not serve the audience. The result is not more content. It is a message people can understand, trust and remember.

  1. 01

    Observe what others overlook

    Begin with the lived detail, the consequence and the voice that generic copy misses.

  2. 02

    Ask what the audience needs to know

    Move beyond what was announced to the question that makes the subject useful and relevant.

  3. 03

    Check and cross-check

    Test every claim, source and assumption before asking an audience to trust it.

  4. 04

    Find the human and editorial angle

    Shape information around the people it affects and the reason the story matters now.

  5. 05

    Edit for clarity, consequence and conscience

    Remove noise without removing nuance, and know where an ethical line must be drawn.

  6. 06

    Deliver a story worth remembering

    Make the message clear enough to understand, credible enough to trust and human enough to carry forward.

Work with Ravi

01

Editorial strategy, communication consulting, educational content and media projects shaped by three decades of newsroom and leadership experience.

02

One-to-one guidance for journalism students and professionals who want to interview better, write sharper and understand television news production.

Preply profile coming soon

03

Academic and editorial leadership for institutions looking to connect rigorous teaching with the realities of a changing media industry.

04

Custom workshops, masterclasses and faculty development programmes for universities, broadcasters and professional organisations.

Workshops & advisoryExplore practical programmes for institutions, teams and leaders.
Ravi leading a communication consulting conversation
Communication consulting

years across reporting, producing, teaching, mentoring and institutional leadership

Ravi leading an interactive media workshop
Workshops built around practice

Selected experience

A career shaped by reporting major events, producing television news, leading journalism schools and building learning programmes across the Asia-Pacific.

2025 - Now
ProcSolve India
CONSULTING & LEADERSHIP

Director & Head - India

2015 - 2025
MASCOM
EDUCATION & LEADERSHIP

Associate Director, then Director

2014 - 2015
AIBD, Kuala Lumpur
TRAINING & DEVELOPMENT

Programme Manager

2008 - 2010
TV Today
MEDIA

Senior Producer

2000 - 2001
CNBC TV18
MEDIA

News Producer

1997 - 1998
BBC
MEDIA

Planning Producer

1990 - 1995
Hindustan Times Television
MEDIA

Correspondent, Eyewitness

Ravi inside a television news studio

BBC · CNBC TV18 · TV Today · ETV · Sahara TV

Writing & field notes

Long-form reflections drawn from Ravi's years inside newsrooms, classrooms and the decisions that shape responsible journalism.

Short explainers by A Ravi Shankar

Fast context without the noise: concise explanations that connect policy, public life, economics and world events to the questions behind the headline.

03

Public lifeExplainer

How everyday sound becomes a public-health issue, what constant exposure can do, and why growing cities need limits as well as tolerance.

View all Quick Takes

Author & learning designer

Fiction that tests the future of technology, and practical journalism guides grounded in a lifetime inside the newsroom and classroom.View Ravi's Amazon author page

01

Science & technology thriller

Cover of Shadows of the Faultline

Scientist Sandran Thirukar races to use Smatter, a technology capable of neutralising weapons, while helping stabilise Goutaal, a Himalayan village sinking into the earth.

5.0 · 2 Amazon ratings

  • Kindle Unlimited
  • Kindle · $4.99
  • Paperback · $12.99
View on Amazon
02

Practical journalism guide

Cover of Preparing for Primetime: The Essential TV Journalism Guide in the AI Age

A field-ready guide for students, citizen journalists and reporters: from newsworthiness and pitching through camera direction, story formats, editing, scripting, interviewing and the responsible use of AI.

5.0 · 2 Amazon ratings

  • Kindle Unlimited
  • Kindle · $6.99
  • Paperback · $14.99
View on Amazon Explore companion site
03

Beginner's journalism guide

Cover of Preparing for Primetime: How to craft a news story – Guidance for Beginners and Citizen Journalists

Ravi's earlier guide to crafting, packaging and marketing television and video news stories for beginners and citizen journalists.

4.0 · 2 Amazon ratings

  • Kindle Unlimited
  • Kindle · $4.99
View on Amazon

Start a conversation

ravi@tvjournalist.net